To the people's governments of all cities and counties (cities, districts), all departments and directly - affiliated institutions of the provincial government, all large - scale enterprises, and all institutions of higher education: Rural enrichment industries, with farmers as the main body, are suitable for local agricultural conditions. They have rich business forms, close interest - linking mechanisms, and active innovation and entrepreneurship, which can bring stable income to farmers and play an important role in enhancing agriculture, prospering rural areas, and enriching farmers. In order to deeply study and apply the experience of the "Ten - Million - Project", accelerate the cultivation and growth of rural enrichment industries, and create a model for rural revitalization in Shandong, these implementation opinions are formulated. I. General Requirements Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, fully implement the spirit of the 20th National Congress of the Communist Party of China and the second and third plenary sessions of the 20th Central Committee of the Communist Party of China, thoroughly implement the important discussions and instructions of General Secretary Xi Jinping on the work of "agriculture, rural areas and farmers", earnestly implement the spirit of the important speech of General Secretary Xi Jinping during his inspection in Shandong, firmly assume the mission of "taking the lead and shouldering the burden", adhere to the priority development of agriculture and rural areas, adhere to the principles of serving agriculture, market - orientation, adapting to local conditions and promoting by regions. With the goal of promoting farmers' income increase, through the path of integrated development of the primary, secondary and tertiary industries in rural areas, focus on key industries, gather resource elements, cultivate development momentum, and actively build a rural enrichment industry system with Shandong characteristics, so as to provide important support for accelerating the modernization of agriculture and rural areas, building a strong modern agricultural province and comprehensively promoting rural revitalization. By 2027, rural enrichment industries will flourish, driving a significant increase in farmers' operating income and wage income. The per capita disposable income of farmers will reach more than 30,000 yuan. The income gap between urban and rural residents will be further narrowed, and the development level of rural collective economy will continue to improve. II. Vigorously Develop Rural Characteristic Industries (1) Optimize the industrial layout. Deepen the positioning of regional industrial development, and focus on cultivating and building six major advantageous areas of grain and oil, fruits, vegetables, livestock and poultry, aquatic products and characteristic planting. Dig deep into the resources of "local specialties", and compile the catalogues and plans of rural characteristic industries at the provincial, municipal and county levels in a hierarchical manner, and improve the "13 + N" cultivation system. Gather elements to create a number of professional villages and towns with characteristic industries, and build a rural characteristic industry pattern of "one policy for one county", "one industry for one town" and "one product for one village". By 2027, there will be 450 professional towns with a characteristic industry output value of over 200 million yuan, 700 professional villages with an output value of over 30 million yuan, and 140 national strong agricultural industry towns will be cultivated. (Led by the Department of Agriculture and Rural Affairs of the Province, and the Development and Reform Commission of the Province, the Department of Natural Resources of the Province and the Animal Husbandry Bureau of the Province are responsible according to their respective responsibilities.) (2) Improve and strengthen varieties. Implement the agricultural improved variety project, and arrange a number of engineering projects in the directions of stress - resistant and high - yielding grain and economic crops, characteristic livestock and poultry, high - value and suitable - for - culture aquatic products in the deep - sea area and "local specialties" to form a number of breakthrough new varieties. Give play to the role of platforms such as the National Technology Innovation Center for Comprehensive Utilization of Saline - alkali Land, and coordinate superior resources to centrally carry out scientific and technological innovation research on saline - alkali land. Carry out the pilot project of integrating the research, development, promotion and application of major varieties to accelerate the upgrading of varieties. By 2027, more than 100 national and provincial regional test, demonstration and evaluation, and improved variety breeding bases will be built, and 30 major breakthrough new varieties will be cultivated. (Led by the Department of Science and Technology of the Province, and the Department of Agriculture and Rural Affairs of the Province and the Animal Husbandry Bureau of the Province are responsible according to their respective responsibilities.) (3) Improve the level of planting and breeding. Implement the high - efficiency characteristic facility agriculture project, and promote the transformation and upgrading of old facilities in the whole region and the whole county. Adjust and optimize the structure of the livestock industry, strengthen the whole - chain epidemic prevention and control, and promote the expansion of the number of characteristic livestock and poultry. Strengthen the construction of modern breeding equipment to promote the improvement of the quality and efficiency of marine fishery. Strengthen the quality and safety control of the whole agricultural chain. Formulate the development guidelines for forest - based economy, and vigorously develop the forest - based economy industries such as forest - medicine and forest - fungus. Promote the large - scale operation and refined development of courtyard economy according to local conditions. Implement the digital agriculture innovation and breakthrough action to improve the development level of smart agriculture. By 2027, the total output value of facility agriculture in the whole province will reach 600 billion yuan, the area of forest - based economy will reach 3 million mu, and 20 county - level digital agriculture development counties and 100 smart agriculture application scenarios will be cultivated. (Led by the Department of Agriculture and Rural Affairs of the Province, and the Department of Natural Resources of the Province and the Animal Husbandry Bureau of the Province are responsible according to their respective responsibilities.) (4) Extend the industrial chain. Implement the "Ten - Hundred - Thousand" expansion and quality - improvement project of the agricultural industrial chain, and reserve and build a number of key industrial integration projects. Carry out the pilot project of improving the quality and efficiency of the whole industrial chain of advantageous and characteristic agriculture, and strive to ensure that each industry has a supporting chain and each chain has key projects. Classify and cultivate leading agricultural leading enterprises, integrated breeding - propagation - promotion enterprises, etc. to form a formation of high - quality enterprise development. By 2027, the province will build 300 billion - yuan - level industrial chains, 50 ten - billion - yuan - level industrial chains and 16 hundred - billion - yuan - level industrial chains. (Responsibilities are shared by the Department of Agriculture and Rural Affairs of the Province and the Animal Husbandry Bureau of the Province according to their respective responsibilities.) (5) Enhance the ecological value. Continuously promote the scientific return of straw to the field, encourage the utilization of straw for feed and energy, and create a number of straw comprehensive utilization models. Implement the project of promoting the whole - county utilization of livestock and poultry manure, carry out in - depth pilot projects of green planting - breeding circular agriculture, and strengthen the utilization of breeding waste. Promote the high - value utilization of agricultural waste and the comprehensive utilization of rural domestic organic waste. By 2027, the comprehensive utilization rates of straw and livestock and poultry manure will be maintained above 95% and 90% respectively, and the harmless treatment rate of urban and rural domestic waste will be maintained above 99%. (Responsibilities are shared by the Development and Reform Commission of the Province, the Department of Housing and Urban - Rural Development of the Province and the Department of Agriculture and Rural Affairs of the Province according to their respective responsibilities.) III. Accelerate the Transformation and Upgrading of the Agricultural Product Processing Industry (6) Promote multi - link value - added. Guide farmers' cooperatives, family farms, small, medium - sized and micro - enterprises, etc. to develop the initial processing of agricultural products at the origin to improve quality and efficiency. Support large - scale agricultural enterprises to accelerate the integrated application of deep - processing technologies of agricultural products to achieve multiple value - added. Encourage agricultural product processing enterprises to carry out the comprehensive utilization of processing by - products to turn waste into treasure and turn harm into benefit. By 2027, 13,000 above - scale agricultural product processing enterprises will be cultivated, and the operating income will reach 2.5 trillion yuan. (Responsibilities are shared by the Department of Industry and Information Technology of the Province, the Department of Agriculture and Rural Affairs of the Province and the Animal Husbandry Bureau of the Province according to their respective responsibilities.) (7) Promote the agglomeration of the processing industry. Support major grain - producing counties, major livestock - raising counties and major fishery - producing counties to build agricultural product processing parks by category, encourage cross - county and cross - district joint construction, and guide agricultural product processing enterprises to concentrate in parks and sink to the origin. Build regional advantageous and characteristic industrial clusters with strong competitive advantages and large employment capacity to create advantageous agglomeration areas for agricultural product processing. By 2027, there will be 15 agricultural product processing enterprises with an annual revenue of over 10 billion yuan, 400 enterprises with an annual revenue of over 1 billion yuan, 3,500 enterprises with an annual revenue of over 100 million yuan, and 12 national advantageous and characteristic industrial clusters will be built. (Led by the Department of Agriculture and Rural Affairs of the Province, and the Development and Reform Commission of the Province and the Animal Husbandry Bureau of the Province are responsible according to their respective responsibilities.) (8) Promote diversified development. Encourage agricultural enterprises to form industrial science and technology innovation consortia with scientific research units, financial institutions, etc., integrate and apply new technologies and new equipment, and promote the implementation of a number of key agricultural product processing projects. Adhere to the principles of "taking grain as the head and food as the tail" and "taking agriculture as the head and industry as the tail", and guide processing enterprises to develop leisure food, cold - chain food, functional food, space food, pet food, etc. to create best - selling products with local characteristics. (Led by the Department of Science and Technology of the Province, the Department of Industry and Information Technology of the Province and the Department of Agriculture and Rural Affairs of the Province, and the Department of Commerce of the Province, the Department of Health and Health Commission of the Province and the Animal Husbandry Bureau of the Province are responsible according to their respective responsibilities.) IV. Deepen the Integrated Development of Agriculture, Culture and Tourism (9) Enrich the forms of leisure agriculture. Expand the multiple functions of agriculture, explore the diverse values of rural areas, and actively develop forms such as rural sightseeing, farming experience, science popularization education, farmhouse entertainment, health preservation, and rural sports. Launch a number of comprehensive experience projects such as rural travel, food, shopping and entertainment, and recommend a number of characteristic, differentiated and diverse leisure agriculture boutique routes. Dig deep into the cultural value of traditional villages and promote the integrated development of traditional villages and rural leisure tourism. By 2027, 10 national key counties for leisure agriculture will be built, 100 beautiful leisure villages in China will be built, and 10 new boutique health - keeping routes in Qilu will be developed. (Led by the Department of Agriculture and Rural Affairs of the Province and the Department of Culture and Tourism of the Province, and the Department of Housing and Urban - Rural Development of the Province and the Department of Health and Health Commission of the Province are responsible according to their respective responsibilities.) (10) Vigorously develop rural tourism. Carry out the action of improving the quality and efficiency of rural tourism, promote the upgrading of tourism facilities and products, and create new rural tourism scenes. Promote the construction of tourism - homestay agglomeration areas, strengthen the sharing between hosts and guests, and expand the development space of rural tourism. Create immersive small - scale performances and rural sports - tourism products, cultivate the "night economy" such as night entertainment, night travel, night food, night shopping and night accommodation, and boost rural tourism consumption. By 2027, 30 benchmark - style rural tourism villages will be built every year, and a number of nationally - renowned rural leisure and holiday destinations will be launched. (Led by the Department of Culture and Tourism of the Province, and the Department of Commerce of the Province and the Department of Sports of the Province are responsible according to their respective responsibilities.) (11) Inherit and develop the rural characteristic cultural industry. Deeply tap the characteristic handicrafts such as weaving, embroidery, printing and dyeing, paper - cutting, ceramic firing, stationery making and lacquer painting, cultivate rural handicraftsmen, traditional artists and representative inheritors of intangible cultural heritage, hold the Arts and Crafts Exposition and the "Shandong Handicrafts" Exquisite Works Exhibition, and create a number of rural handicrafts with rich regional characteristics. Relying on farming culture, local culture and agricultural heritage culture, develop rural cultural research and practice courses, encourage schools to carry out research and practice activities such as farming experience and science popularization education, carry out cultural services such as rural drama, song and dance, customs and wedding customs, and hold mass cultural activities such as Village BA, Village Super and Village Evening to multi - dimensionally display the new achievements of the rural cultural industry. By 2027, 800 Qilu rural revitalization talents, 10 Shandong Handicrafts masters and 30 Shandong Handicrafts artisans will be cultivated every year, and the number of representative inheritors of intangible cultural heritage above the provincial level will reach 1,000. (Led by the Department of Culture and Tourism of the Province, and the Publicity Department of the Provincial Party Committee, the Provincial Federation of Trade Unions, the Provincial Women's Federation, the Department of Education of the Province, the Department of Industry and Information Technology of the Province, the Department of Human Resources and Social Security of the Province, the Department of Housing and Urban - Rural Development of the Province, the Department of Agriculture and Rural Affairs of the Province and the Department of Sports of the Province are responsible according to their respective responsibilities.) V. Actively Develop Rural Productive and Living Service Industries (12) Strengthen rural commerce and circulation. Promote the economic connection between urban and rural areas, build and transform township commercial centers, enrich the types of commodity sales, enhance the convenient service function, and ensure the full coverage of township commercial centers. Guide express logistics enterprises to build logistics distribution centers in counties, establish transfer stations and service stations in rural areas, and build a three - level storage and logistics distribution service network of counties, townships and villages. Implement the project of express delivery helping agricultural products enter the city to promote the integrated development of passengers, goods and mail. Strengthen the construction of facilities such as agricultural product storage and preservation and cold - chain logistics. By 2027, convenience stores in administrative villages will be fully covered, 100 counties (cities, districts) with the volume of agricultural product delivery exceeding 5 million pieces will be reached, and 1,000 rural passenger - goods - mail lines will be stably operated. (Led by the Department of Commerce of the Province, and the Development and Reform Commission of the Province, the Department of Transportation of the Province, the Department of Agriculture and Rural Affairs of the Province, the Supply and Marketing Cooperatives of the Province and the Postal Administration of the Province are responsible according to their respective responsibilities.) (13) Actively develop the e - commerce industry. Vigorously develop new industries and forms such as rural e - commerce and live - streaming sales, and build a number of county - level live - streaming e - commerce bases with complete functions and strong driving forces. Support the integration of rural stores with rural comprehensive service cooperatives and village - level integrated express logistics service stations (village post stations) to achieve multi - station integration and one - network multi - use. Support all cities to cultivate e - commerce logistics professional villages and towns to broaden the product sales channels. Implement the cultivation action of cross - border e - commerce industrial belts, support agricultural leading enterprises to participate in the "Ten - Thousand - Enterprises - Going - Global, Lu - Trade - Worldwide" international market development action, and expand the new growth of agricultural product exports. By 2027, the online retail sales in rural areas of the whole province will exceed 220 billion yuan. (Led by the Department of Commerce of the Province, and the Department of Agriculture and Rural Affairs of the Province, the Supply and Marketing Cooperatives of the Province and the Postal Administration of the Province are responsible according to their respective responsibilities.) (14) Optimize agricultural production services. Carry out the action of standardizing and upgrading family farms and farmers' cooperatives, encourage the development of agricultural industrialization consortia, and drive large - scale standardized production. Support supply and marketing cooperatives, post offices, farmers' cooperatives and rural enterprises, etc. to carry out agricultural production services such as production trusteeship, drying and storage, agricultural materials supply, agricultural machinery operation, agricultural technology promotion and agricultural product marketing, and gradually improve the convenient and efficient agricultural social service system. By 2027, a number of modern comprehensive agricultural service centers will be built. (Led by the Department of Agriculture and Rural Affairs of the Province, and the Supply and Marketing Cooperatives of the Province and the Postal Administration of the Province are responsible according to their respective responsibilities.) (15) Expand rural life services. Implement the basic public service standards, and strengthen the planning and construction of infrastructure. Increase the supply of rural public services, and improve the basic public service levels of basic education, employment and entrepreneurship, social insurance, medical and health care, and social services. Encourage social capital to participate in the construction and operation of rural life service industries to meet the diversified service consumption needs in rural areas. (Responsibilities are shared by the Development and Reform Commission of the Province, the Department of Education of the Province, the Department of Civil Affairs of the Province, the Department of Human Resources and Social Security of the Province, the Department of Agriculture and Rural Affairs of the Province, the Department of Commerce of the Province, the Department of Health and Health Commission of the Province, the Medical Insurance Bureau of the Province and the Supply and Marketing Cooperatives of the Province according to their respective responsibilities.) VI. Promote the Sustained and Healthy Development of Rural Enrichment Industries (16) Strengthen overall promotion. All levels and departments should put the development of rural enrichment industries on the important agenda, strengthen organizational management, strengthen overall coordination, and do a good job in operation monitoring to form a working pattern in which all departments perform their respective duties, work in unison and promote together. All cities should regularly discuss major matters, increase support for villages with relatively weak collective economy, and timely solve the problems in the development of rural enrichment industries. It is necessary to strictly protect cultivated land and basic farmland, strictly protect the ecological environment, fully respect the wishes of the masses, respect the laws of economic
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